![]() ![]() Proofpoint’s updates to its channel program are highly welcome, according to Janel Schalk, practice director of security enablement and sales at Trace3, No. cities.Īdditional benefits include dedicated marketing support, access to labs and support for partners that are looking to build managed services around Proofpoint’s offerings, Sykora said. Other updates to the Proofpoint channel program include expanded and refreshed training through the company’s partner portal, as well as new opportunities for hands-on training through planned road show stops in U.S. “Of course, we do like to look at revenues as well, but that’s not the only metric. And there’s a lot that they have to do around training, labs,” Sykora said. “We want to make it simple for people to understand this is more than just a revenue goal-type program. Within the Elite tier, partners can also achieve two specializations - Information Protection and Security Awareness Training. Partners that qualify for the Elite tier will receive higher discounts and marketing funds as well as a dedicated channel account manager, Proofpoint said. The two tiers are “Core” for partners that can meet minimum program requirements, and “Elite” for partners that are willing to make a larger investment in training and meet higher revenue goals. The new program, Proofpoint Element, switches to a two-tier structure from the prior metal-based program structure. And now, Proofpoint is revamping the overall structure of its program to make it easier for resellers and other partners to work with the company, Sykora said. To help accelerate its work with partners in that area, Proofpoint last year introduced an Information Protection specialization as part of its channel program. “That’s great - but we do so much more.”įor instance, many don’t realize that Proofpoint is also among the world’s largest providers of integrated information protection, which includes DLP, he told CRN. “When I talk to partners across the world, the first thing they say is, ‘Email protection - you’re the best,’” said Joe Sykora, senior vice president for global channel and partner sales at Proofpoint. Proofpoint unveiled a new channel program Wednesday that aims to offer a simplified structure to partners along with enhanced incentives and training, as the company looks to work with more solution providers on areas beyond its widely used email security offering.Īdditional key areas where Proofpoint is looking to drive increased awareness among partners and customers include information protection - with data security solutions such as data loss prevention (DLP) and cloud access security broker (CASB) - and compliance solutions including archiving and e-discovery.
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